Businesses in general and SMEs in particular around the world have been hit hard by the Covid-19 pandemic. According to the OECD, global trade is down 10.2% in 2020 and foreign direct investment is down 40%, causing major disruptions in supply chains. Massive cuts in private consumption lead to an increase in corporate defaults in 2021 (which in 2020 has stalled due to unprecedented government support), especially in sectors affected heavily affected by new closings. The degree of influence varies from country to country.
Read more ...The application of technology in modern marketing can do many things.
Read more ...As an employer, it's crucial to know how your employees feel about their job and the workplace environment. Conducting employee satisfaction surveys is a great way to gather feedback and identify areas that need improvement. However, crafting the right questions can be challenging. After all, you want to ask questions that provide insightful responses without being too invasive or overwhelming. In this article, we'll share some of the best questions to include in your employee satisfaction survey to help boost engagement and overall happiness at work.
Read more ...if your logo can’t convince people to adopt your brand, it won’t matter how great the product is. Your logo needs to stand out in a crowded field and connect with potential customers so they see it, accept it, and remember it. That’s where a professional design firm comes in: we use our expertise to make sure that your brand reaches its full potential. Branded products are known to be preferred by consumers. They feel a stronger connection towards the brand and that sums up to increased sales. Though there is no way you can increase your sales with only one product, but a variety of branded products across various categories can make you stand out from your competitors. When developing a marketing strategy for your brand, some important aspects to consider are brand awareness and salience. The former refers to the level of awareness or knowledge about a particular brand, and the latter is a measure of how much a consumer remembers about that brand after encountering it. While these metrics can be helpful to identify areas where you may be falling short, they aren’t all-important. In real estate, salience is the people’s perception of the value that they associate to any product or service. As awareness grows and interest grows, their perception will guide them to choose a product or service over another brand. Sellers who want customers to make a purchase need to focus on building salience in their brand.
Read more ...The role of packaging is to protect and store the products, as well as to attract customers attention. Marketing and sales strategies play a great role in product packaging design, because customers will like the product more if they design the packaging attractive and appealing. Therefore, we need to know what our customers want.
Read more ...COVID-19 has sent shock waves through the world economy and triggered the largest global economic crisis in more than a century. Here, author Jonathan Woetzel provides a brief overview of the COVID-19 pandemic, with an emphasis on its impact on inequality. He argues that although recovery from the crisis will be as uneven as its initial economic impacts, emerging economies and economically disadvantaged groups need more time to recover their losses. The crisis has brought back the most serious economic dimensions of the 1970s: high unemployment and debt, sharp increases in inequality. And this time, we may not be able to sustain those levels of inequality. We need a new approach to long-term economic policy—one that reflects the scale and impact of this crisis on our economy and society, and one that takes into account its continuing impact.
Read more ...Ho Chi Minh is the business capital of Vietnam. It is no wonder that it is a famous corporate travel destination. If you are looking for ways to promote a sense of collaboration, these four team-building opportunities will give your team a break from the normal job setting.
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