AI-powered Market Research: Survey | Form | Quiz | Registration Form | Booking Form

The Most Noteworthy Consumer Behavior Changes When Shopping Trendy vs. Mainstream Products

As the world has locked down to combat the dreaded pandemic, it has done so in conjunction with a massive drop in consumer spending. In fact, over the past few months take up of common household goods have dropped by 22%. This is a particularly concerning finding as it suggests potential market penetration for brands aiming for high levels of growth. This year's global consumer sentiment index has been a rollercoaster: we saw one of the lowest levels ever recorded, while the second quarter of 2020 was actually the most optimistic period in history – and we’re expecting another downward shift in 2021. With that said, things are starting to look up for the rest of 2020 – here are all 5 consumer trends you need to know, to help you plan your marketing strategy for the rest of 2020 and beyond.

Impact of Covid-19 and subsequent lockdown on sports industry

The Coronavirus outbreak has already impacted every element of sport. We want to make sure that the health and safety of everyone involved is protected at all times, so we are recommending the following precautions for this World Cup Period. The global sports market is estimated at US$756 billion annually, with Europe responsible for US$250bn, the USA around US$420bn, and China, as one of the fastest growing markets, making up most of the difference (Smoggi, Value and Industry, 2020). With the last decade’s analysis, the trajectory of the global sport market seemed to be going only upwards. Yet a few years later we had earthquakes in China that damaged many apartment blocks and other buildings. In a few days their GDP was down by billions - these types of events happen all the time whether you call them natural disasters or not.

Building a Community Around Your Brand: Engagement Strategies in the Modern Era

The Metaverse – A new digital marketing trend

In the changing technological environment, brands have begun to embrace new technologies to experiment and create. They will continue to experiment with technology trends and new initiatives to drive value for customers, who can now be a part of their personal experience and engagement. In 2022 and beyond, one of the brand's most innovative ideas is about Metaverse related concepts. This year's new product line includes Metaverse Wanderer, an interactive game leveraged on the Metaverse' creator virtual world. Metaverse is a virtual platform that combines a wide range of virtual and augmented reality technologies. These digital platforms include social media and interactive platforms, which a user can use to interact in some way. Social interaction means that users can communicate directly with each other and there’s a possibility that you could experience products, digitized stylized 3D environments and creative materials using Metaverse technology.

Gaining Customer Loyalty. Do you think your customer is loyal with you?

Customer loyalty is one of the most intangible assets for a business/brand or company

Compare and contrast the effectiveness of traditional vs modern marketing strategies

Professionalism, Respect, and Effective Communication as Everyday Practiced in the Workplace

“Just Do It” – one of the most successful green advertising taglines

Nike is one of the most popular brands in the world. When you think of Nike, what comes to mind? It's possible that your first thought is about their elite athletes and world-class teams, which includes former NBA MVP LeBron James and NFL quarterback Colin Kaepernick. Their athletic gear can be found at major retailers like Amazon, Walmart, Target and others. It all started with an athlete. On a court, in a gym, on a basketball court. It was 1968, and Phil Knight was rolling through his first year as a running back for Portland State University. He had grown up poor and dreamed of moving to a bigger school, so when his football career ended, he went back to school to get an economics degree and made plans to play professional baseball before finally sticking with athletics.

Black Friday as a sales driver- Is it effective?

As we all know, Black Friday 2019 is passing rapidly, and it is just a few months away from us. With the globalized market like today, Black Friday was introduced into Vietnam as a matter of course, moreover, it was very warmly received from the majority of users in the market. So what is Black Friday? And how to implement an effective Black Friday Marketing strategy to increase sales during the Black Friday season? Mona Media will reveal it to you right in the article below!