Digital Procurement Strategy

Digital Procurement Strategy

Procurement is an essential part of any business, but with the advancement of technology, it has undergone a significant transformation. Digital procurement has emerged as a game-changer in the world of procurement, and it's not just about buying products online. It encompasses all aspects of the procurement process that use digital technologies to optimize efficiency and effectiveness. In this article, we'll explore what digital procurement is, its benefits for businesses, how to create a digital procurement strategy that works for you, and some challenges you might face along the way.

Impact of Information Communication Technology in marketing

Impact of Information Communication Technology in marketing

The use of Information Communication Technology (ICT) within marketing has swept the world.

TOP TIPS FOR DEVELOPING AN MARKETING PLAN

Nowadays, with technology creating massive marketing opportunities, there are still some important criterion for developing an effective one to support your business mission. ASHAVI looked at some of the most essential factors that to help you get clear on all things you need in the plan. These are the following.

How IoT (Internet of Things), wearables, or smart devices can be integrated to provide automated customer service

How IoT (Internet of Things), wearables, or smart devices can be integrated to provide automated customer service

What is the internet of things (IoT)? The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that communicate over the network without requiring human-to-human or human-to-computer interaction.

The Role of Micro Content in Content Marketing Campaigns and When to Use it

The Role of Micro Content in Content Marketing Campaigns and When to Use it

Creating a successful content marketing strategy starts with understanding how customers are responding to content when they are looking for information. It involves using types of content that best resonate with your audience at key points in the customer journey.\When you need to create many different pieces, like social posts, video, long-form, short-form, and advertising copy, you can adapt your strategy to meet your goals. Each social platform has a different design and tone, so it’s important to do the research before creating anything specific.

The Importance of Customer Journey in Marketing Basis

Nowadays, companies and organizations are competing on value more than price. Winning customers often require much more in truly understanding them. When you want to improve customer experience, it’s essential to think like them, know their point of view at every step of the way. They not only just buy a product or service, they want an experience wherever & whenever. That’s when customer journey comes in.

PROPENSITY TO PURCHASE

One tool marketers can use to overcome that challenge and drive greater personalization and better business outcomes is propensity modelling (Propensity to Purchase).

Vietnamese Gen Z Consumers: What Does the Research Say?

Vietnamese Gen Z Consumers: What Does the Research Say?

Acquisition of new customers vs retaining existing ones, which one is more challenge?

Majorly, customer retention and acquisition are the two types that can affect business sustainability and growth. Any business relies on the efficacy of its employees and the loyalty of its customers.