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Effective Policy Advocacy and Five Basic Management Skills

Research programmes often culminate in the publication of research findings in international peer-reviewed journals and books. In reality, it is highly unlikely that these outputs will reach policy makers, who are generally time-poor. There is therefore a risk of research findings remaining on the fringe of policy debates and decision making. One way of addressing this gap is to focus on policy-relevant outputs, which are more likely to provide meaningful guidance and decision-making. This requires a more pro-active, targeted and defined advocacy strategy.

When do you need market research

Are you planning to launch a new product or service? Or are you looking to expand your business into new markets? Whatever your objective is, it's essential that you conduct market research before making any major decisions. Market research provides valuable insights into consumer behavior, industry trends, and competitive landscape. It helps businesses make informed decisions and minimize risks associated with launching a new product or entering a new market. In this article, we'll explore what market research entails, why it's important, when you should conduct it and how to do it effectively. Keep reading to learn more!

The Emerging Data-Driven Social Media Marketing Strategies

When it comes to social media, it can be easy to feel overwhelmed. There's a lot that goes into a campaign from creating content, scheduling times and sharing updates to optimizing engagement across all channels. The more you know about the basics of what works best for your brand, the easier it is to stay on top of marketing across multiple platforms.

Can Artificial Intelligence Lead to a More Sustainable Society?

While the future of AI has captured our imagination, we can acknowledge the positive impacts of AI today and make the world a better place. For example, in the global attempts of achieving sustainability and more notably, meeting SDGs, AI can become a powerful weapon towards a circular economy and more sustainable living. The potential of artificial intelligence (AI) to benefit millions of people through the development of artificial intelligence systems is being explored. One goal of AI applicability can be within solving SDG related issues. What has been proposed is that the current capabilities of AI could help solve cases across all 17 of the UN SDGs, eventually benefiting hundreds of millions of people in both advanced and developing countries. AI is increasingly being used in a number of different industries. For instance, helping blind people navigate their environment, identifying victims of sexual exploitation online, supporting disaster relief efforts, or help detect the early stages of diabetes and helping to detect skin cancer through image scanning. These are just some examples of AI and its impact, where embracing AI innovation can help.

How does television advertisement impacts the customer’s top mood?

TV advertising can create an ROI between 300% and 500% for those who implement it into their strategy. Measuring the return on TV advertising investment involves more than just looking at an immediate increase in sales. The true power of TV advertising can offer an immense return for your business. Here are a few ways you can see the true power of TV advertising.

CUSTOMER PERSONAS – The Key Factor in Decision making

When advertisers form the idea of a marketing campaign, there are important factors that if you can't figure it out from the beginning, it will be difficult to effectively implement the campaign. One of these factors is building a "Customer Personas”

E-Commerce: Mining Data for Better Business Intelligence

Business intelligence is a collection of data and information that is used to make more informed decisions, explore trends, and measure performance in an organization. Business intelligence reports can provide insights that can help an organization make better decisions regarding operations, support sales growth and focus on competitive advantages. It is also a process for gathering, storing, maintaining and distributing data about your business so it can be analyzed to learn more about your business. Gaining an in-depth understanding of the current market, customer behaviors and needs, and actions that need to be taken to support the company's growth strategies is critical for success, but it's much easier to do so when you have accurate data. The ability to gather, analyze, and optimize all of this information with a user-friendly analytics platform will help your team succeed in an increasingly competitive marketplace. Business intelligence, or BI, is a set of technologies that help data analysts gain insight into the performance, structure and content of large datasets. A business intelligence tool is an app, software program, or other analytics solution that supports the automation of the collection and processing of vast amounts of raw data from systems throughout the business. BI tools can also be used to create reports from query responses (that facilitate decision making) or to optimize query responses using machine learning techniques in conjunction with SQL-style joins.

Difficulty in building a well-recognized brand name

Building an exceptional brand is not as simple as it seems. There are thousands upon thousands of upstarts claiming to be the newest brand on the block, but achieving excellence is in no way a matter of finding the next hottest trend. Indeed, it requires both determined effort and tactical customization to create something memorable.

Top 3 biggest mistakes in employee engagement

Employee engagement worldwide is at a depressing level. Research company Gallup reports that 87% of workers around the globe are not engaged in work. If your employees fall into this camp, they will affect your bottom line, as companies whose employees are highly engaged will beat out competitors by 147% in earnings per share. Leadership teams often think that their employees are engaged, without really understanding if this is the case. Here's how to better grasp what's going on the ground and make sure the team is completely engaged.